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Newsletters>
How Does A Website Generate Money?
June 27, 2008
Welcome to the first edition of our "My LDS Lifestyle" newsletter. We hope you enjoy the content of our newsletters and will send us your comments, suggestions, ideas for topics, or even your own articles that you would like us to print.
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Now to the subject for this month. As many of you know, Camile and I started this computer business a few months ago with the hopes that it would help us earn a little extra money to support our two missionaries (Michael is doing great in Massachusetts and Eric is getting ready to turn his mission papers this summer). I have had a few people ask me how our website generates money. Let me explain how this works.
There are basically two ways that our website generates an income for us. The first way is through direct sales from our own store. ORCHIDS AND LACE is a business that we have operated for many years. We do mainly floral arrangements and specialize in weddings. We also have a supply of backdrops and other items to rent out for weddings. We have incorporated this business onto our website so people can view our portfolio and order their flowers on line. We hope to be adding some additional items to this store soon.
The second way we generate income is through our affiliates. When we first set up this website, we checked out many large stores and companies that have sites on the Internet. If we felt they carried products or services that fit the intent of our page, through content, price and quality, we contacted them for permission to run their “Banner” or advertisement on our site.
These “Banners” are direct links from our website to their store and contain a code number that, in effect, tells the business that a customer was “referred” to them from our site. In return for the referral, we get a small commission on anything that customer might purchase in their store while they are there.
This is a simplification of the process. I know that I will never understand the internal workings of this process. I do know that, in order for us to make any money on this site we need to get people visiting it. More and more people are buying on line and I'm sure the number will continue to increase. It is much safer to buy on line now than it used to be. As the demand for online sales has grown, the demand for online security has grown as well.
Our request is simple. Check out our site. Look at the items we have in our store and check out the advertisers we have available. If you are going to buy on line anyway, consider purchasing from our site. We have tried to find companies in a variety of areas and companies that offer a good product for a good price.
One other thing, if you don't find what you want on our site, we have a link to “Google” on each of our pages. If you go to any site through our “Google” link, we get a very small commission on any purchase you might make from any company, regardless of whether they advertise with us or not.
We hope this helps you understand our business a little better. We don't mean for this to be forceful or offensive in any way. Your feedback is important to us. Please let us know what we can do to improve our site.
Although we have tried hard to keep the content of our site in line with our LDS beliefs, our site is not an official site of the Church of Jesus Christ of Latter-Day Saints. If you find anything on our site that you feel is not in accordance with these beliefs, please let us know and we will do our best to correct it.
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